Prudential Life Assurance Kenya

Our History


Who are Prudential?

Over 169 years of honouring claims

Prudential Global Footprint

Global Reach

Founded in London in 1848, Prudential is one of the world’s oldest, largest and strongest insurance companies. We have been helping people plan and protect their families’ futures for more than 169 years. By staying true to our founding values of integrity, security and prudence we have become one of the best-known and most trusted financial services companies in the world. Today, we serve around 24 million customers in the UK, the US, Asia and Africa

Prudential in Kenya

Prudential has deep roots in Kenya. We first provided life insurance here in 1930 and Nairobi was the centre of our East African business until 1984. Our iconic former headquarters, the Prudential Assurance building, constructed in 1959, still stands on Wabera Street in Nairobi. We were delighted to return to Kenya in 2014 with the acquisition of Shield Assurance, and we look forward to helping our new customers plan for a brighter future.

Our track record

Prudential has a long, proud history of keeping our promises to customers. In the First World War, we paid claims on more than a third of the British soldiers who gave their lives. Following the sinking of the Titanic, we paid claims on 324 of the passengers and crew. Now the benefits of life insurance and saving from a company with over a 169-year track record of integrity and financial strength are available to Kenyans.