Prudential Life Assurance Kenya

Our Values


Integrity

We pride ourselves on how we exercise judgment in the interests of our customers, investors, employees and other stakeholders. We manage risk by drawing on our collective expertise and experience.

Security

We’re here to help our customers meet their long-term financial needs and we can do this because we’re built to last ourselves. Our longevity, scale, and resilience mean we can be depended upon.

Initiative

We understand the trust people put in us and the duty we have to our customers. We strive to advance the interests of our customers, investors, employees and other stakeholders and we do so responsibly.

Prudence

We identify and seize opportunities in products, services and markets to benefit our customers, our business and wider society.