Prudential Life Assurance Kenya

Prudential customers to get extra benefits if diagnosed with COVID-19

  • Clients to receive a one-off cash benefit of Ksh10,000 if they test positive for coronavirus
  • Ksh2,500 daily if hospitalised or quarantined in a government facility 
  • Ksh5,000 per day if under intensive care in hospital.  
  • First of its kind in Kenya, the extended cover benefits take effect April 1

Nairobi, March 30th, 2020 …. Prudential will offer its customers cash benefits in addition to what is covered by their existing policies should they be diagnosed with COVID-19. 

Customers who test positive for COVID-19, will be entitled to a lump sum cash payment of Ksh10,000. Moreover, if a customer is placed under mandatory quarantine in an approved government facility, they will be eligible for a daily cash benefit of Ksh2,500. 

Upon admission to the hospital as a result of COVID-19, Kshs 2,500 is payable for every night spent in the hospital.  If a customer is then admitted in ICU, Kshs 5,000 per night will be payable.

However, if a customer self-quarantines at home or is directed by the government to do so, they will not be entitled to claim the prescribed cash benefits.

The extended cover benefits will be available to Prudential customers from April 1, 2020.  Extended cover benefits are included on all existing products. Customers eligible for this benefit include individuals who have Prudential policies through individual sales agents, group life policies through brokers, agents or those whose loans are insured through Prudential.  

Prudential Kenya CEO Raxit Soni, says the company has taken the unprecedented step of ensuring that Prudential is a partner in our clients’ time of need.  

We care deeply about the well-being of our customers and in line with our philosophy of being the Right People for Life, we are providing these extra benefits at no additional cost. As Kenya goes through this period of uncertainty due to the coronavirus pandemic, we remain committed to providing support and comfort to our customers,” said Mr. Soni. 

 Prudential Africa CEO Matt Lilley said “We realize this is a worrying time for everyone and we want to reassure you that protecting the health and wellness of our customers, employees and partners is our primary concern. At Prudential we have been delivering promises for over 170 years. This time will be no different. I am proud of the measures we are announcing today and know that they will provide our customers with peace of mind,”.  

Effective immediately, Prudential is:

  • Providing customers, staff and agents with a range of additional COVID-19 insurance cover at no cost.
  • Waiving ‘pandemic’ exclusions written into policy language
  • Simplifying claims procedures and enabling claims to be made via WhatsApp
  • Setting up dedicated claims teams that function even if the physical offices are shut 
  • Enabling customers to buy insurance without the need to meet face to face with an agent 

Prudential Life Assurance Kenya Limited is a subsidiary of Prudential Plc, a multinational life insurance and financial services company headquartered in Asia. 

Founded in 1848, Prudential is one of the oldest and most prominent insurance companies in the world and renowned for settling thousands of claims to families during both World Wars, after the sinking of the Titanic, and even during the Spanish Flu of 1918.   

Prudential Plc is currently listed on the London, Hong Kong, Singapore and New York stock exchanges. In Africa, Prudential also operates in Cameroon, Cote d’Ivoire, Ghana, Nigeria, Uganda, Togo and Zambia, 


For more information please contact:

Gwen Kinisu

Chief Commercial Officer Office: 

+254 719 075 172 (DL)

Mobile: +254 722 204202


Anthony Mutua

Managing Partner-

AM Communications Office: 0203673513

Mobile: 0720721095



About Prudential Life Assurance Kenya Limited

Prudential Life Assurance Kenya Limited is a life insurance company operating in Kenya and regulated by the Insurance Regulatory Authority to provide individual and group life insurance and savings products. Prudential Life Kenya Assurance Kenya Limited is a subsidiary of Prudential Plc, a multinational life insurance and financial services company headquartered in Asia.

The company has a long history in Kenya dating back to 1930. In 2014, Prudential re-launched its operations in Kenya in September 2014 at a ceremony officiated by President Uhuru Kenyatta. This followed the acquisition of Shield Assurance. The company has five branches in Nairobi, Mombasa, Nakuru, Eldoret and Kisumu. 

For more information, visit  

About Prudential Plc 

Prudential plc (“Prudential”) comprises of a portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life insurance. Prudential has 20 million customers, £56.5 billion of assets under management (as at 30 June 2019), and is listed on stock exchanges in London, Hong Kong, Singapore and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

For more information, visit