Safe Steps Road Safety
SAFE STEPS is created and developed by Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa. At its core is a series of public service announcements (PSAs) that aim to raise awareness and provide easy-to-understand educational information on life-threatening issues in the hope of saving lives and building more resilient communities.
It is a partnership between Prudence Foundation, the International Federation of Red Cross and Red Crescent Societies (IFRC) and National Geographic for all programmes. The Federation Internationale de I’Automobile (FIA) is also a principal partner for SAFE STEPS Road Safety and the Didier Drogba Foundation for SAFE STEPS Road Safety Africa.
SAFE STEPS reaches over 250 million people everyday in Asia via its multi-sectors distribution partners, and 80 million people in Africa monthly via multimedia distribution.
SAFE STEPS Road Safety is a public service initiative aimed to raise awareness and provide clear and simple life-saving educational messages on road safety. It is a partnership with National Geographic Channel and the Federation Internationale de l’Automobile (“FIA”), with Didier Drogba as Ambassador, who provided his time and service pro bono.
All SAFE STEPS Road Safety life-saving tips have been approved and endorsed by the International Federation of Red Cross and Red Crescent Societies (IFRC).
For more information about Safe Steps Road Safety, click here